DECA Business Management and Administration Exam Practice – Complete Prep Guide

Appropriation in a business context primarily refers to the act of using another person's name, image, or likeness without their permission, particularly for commercial purposes. This concept is essential in discussions of intellectual property rights and privacy. Misusing someone's identity can lead to legal ramifications, as individuals have the right to control how their personal brand is used in commerce. By recognizing the boundaries of appropriation, businesses can avoid potential lawsuits and foster respect for individual rights.

The other options, while related to various aspects of business practices, do not fit the definition of appropriation. Obtaining patents pertains to protecting inventions, creating a brand identity focuses on establishing a unique brand presence, and securing funding involves financial management and investment strategies. Each of these plays a vital role in business operations, but they do not encompass the specific legal and ethical considerations inherent to appropriation.