DECA Business Management and Administration Exam Practice – Complete Prep Guide

The term that describes the belief that one’s own culture is superior to others is ethnocentrism. This concept involves evaluating other cultures based on the standards and values of one’s own cultural background, often leading to the perception that other cultures are inferior or less valid. Ethnocentrism can influence how individuals interact with people from different cultures, often resulting in misunderstandings or a lack of appreciation for cultural diversity.

Cultural sensitivity refers to the awareness and respect for cultural differences and is the opposite of ethnocentrism. Global awareness involves understanding global issues and interconnectedness among cultures, which encourages respect and appreciation rather than superiority. Intercultural communication focuses on effective communication between individuals from different cultural backgrounds, emphasizing collaboration and mutual understanding, not the superiority of one culture over another. Ethnocentrism, therefore, highlights the mindset of viewing one's culture as the benchmark for others.