DECA Business Management and Administration Exam Practice – Complete Prep Guide

The essence of cultural imperialism lies in the dominance of one culture over others. This concept refers to how a powerful culture can impose its values, practices, and beliefs on less dominant cultures, often resulting in the latter's cultural erosion or transformation. Cultural imperialism can manifest through various forms, including media, education, and consumerism, where the dominating culture often shapes the preferences and lifestyles of other societies.

The other options highlight different cultural interactions or policies. Integration of different cultures suggests a blending or merging, which contrasts with the idea of dominance inherent in cultural imperialism. Promotion of cultural exchange implies mutual sharing and respect, rather than one culture imposing on another. Lastly, the preservation of indigenous cultures focuses on maintaining and protecting local traditions and practices, countering the effects of cultural imperialism by emphasizing the importance of safeguarding cultural identity against dominant influences.